Modern Nigerian estate at blue hour
REAL ESTATE HQ / BY REEDOX

The operating system
for real estate.

Real Estate HQ is the operating system for modern real estate companies — connecting land, projects, sales, customers, finance, construction, infrastructure and operations in one system.

00 / COVERAGE

One business.
One operating system.

Every part of a real estate company, on one connected record.

01
LAND
02
PROJECTS
03
SALES
04
CUSTOMERS
05
FINANCE
06
CONSTRUCTION
07
INFRASTRUCTURE
08
DOCUMENTS
09
OPERATIONS
10
INTELLIGENCE
01 / THE PLATFORM

What is Real Estate HQ?

Real Estate HQ is the digital operating layer behind a modern real estate company.

Real estate businesses often run on spreadsheets, disconnected accounting systems, CRM tools, WhatsApp conversations, paper documents, construction trackers and separate reporting. Real Estate HQ brings those operations together.

It connects the property, the customer, the transaction, the money, the project and the people responsible for delivering it.

ONE BUSINESS · ONE OPERATING SYSTEM · ONE SOURCE OF TRUTH

LANDPROJECTSSALESCUSTOMERSFINANCECONSTRUCTIONINFRASTRUCTUREDOCUMENTSOPERATIONSEXECUTIVEREAL ESTATE HQONE SOURCE OF TRUTH
02 / THE PRODUCT

The software behind the business.

Real screens from the Real Estate HQ console. Click any screen to enlarge it. Figures shown are sample demonstration data.

EXECUTIVE COMMAND

See the business before the meeting.

RevenueCollectionsEstatesCustomersApprovalsRisk

Leadership gets a consolidated view of performance across every estate, team and project.

EXPLORE EXECUTIVE
FINANCE HQ

Every naira, traceable.

ReceivablesVerificationReceiptsPayablesPayrollAudit

Payments verified, receipts issued, vendors and contractors paid, payroll run — all approved and audited.

EXPLORE FINANCE
SALES & CRM

A pipeline that never forgets.

LeadsInspectionsReservationsAllocationsCommissions

Every enquiry from first contact to allocation, connected to inventory and finance.

EXPLORE SALES
CUSTOMERPayments, documents and construction progress for buyers.
CONSTRUCTIONMilestones, inspections and site progress.
OPERATIONSFacilities, requests, projects and finance operations.
EXECUTIVEDecisions waiting on leadership, with context attached.
EXECUTIVEHow every estate is selling, collecting and delivering.
EXECUTIVERevenue by estate, channel and period.
03 / THE BUSINESS

Real estate is not one department.

A single property transaction touches almost every part of a real estate company. Real Estate HQ keeps every stage connected.

LAND ACQUISITION
DEVELOPMENT PLANNING
PROPERTY INVENTORY
SALES & CRM
CUSTOMER
PAYMENT
FINANCE
CONSTRUCTION
INFRASTRUCTURE
DOCUMENTS
HANDOVER
ESTATE OPERATIONS
04 / WORKSPACES

One platform.
Multiple workspaces.

Seven workspaces in the console today, each for a different team, all working on the same data.

01
CLR-EX

Executive Portal

Owners, managing directors and leadership

A consolidated view of the whole company — revenue, collections, estates, delivery, approvals and risk — without asking ten departments for ten reports.

RevenueCollectionsEstatesSalesCustomersRiskApprovalsPortfolioLand registryContractors
Executive Portal
02
CLR-SA

Sales & CRM Portal

Sales managers, consultants and realtor networks

The complete sales journey — from first enquiry to inspection, reservation, allocation and commission — in one pipeline.

LeadsPipelineFollow-upsInspectionsReservationsAllocationsCommissionsRealtor networkLeaderboardSales analytics
Sales & CRM Portal
03
CLR-CU

Customer Portal

Buyers and property owners

The customer's own view of their relationship with the developer — property, payments, receipts, documents and construction progress.

My propertiesPayment scheduleReceiptsDocumentsAllocationConstruction updatesRequestsMessagesReferrals
Customer Portal
04
CLR-FIN

Finance HQ

CFOs, accountants and finance officers

A serious enterprise finance environment: every payment verified, every receipt traceable, every payout approved and audited.

RevenueReceivablesInstallmentsPayment verificationReceiptsRefundsVendor payablesContractor paymentsPayrollTax
Finance HQ
05
CLR-OP

Operations Portal

Project, construction and estate operations teams

Projects, construction sites, infrastructure and facilities in one operating view — including the project and finance operations previously run in separate tools.

ProjectsPhasesMilestonesContractorsMaterialsSite inspectionsInfrastructureFacilitiesMaintenance requestsIssues
Operations Portal
06
HR-06

HR & Workforce HQ

HR managers and people leaders

The people behind the property — directory, recruitment, attendance, leave, payroll preparation, performance and compliance.

DirectoryOrganizationRecruitmentOnboardingAttendanceLeavePayroll prepPerformanceLearningHealth & safety
HR & Workforce HQ
07
STF-07

Staff Portal

Every employee

Each employee's own workspace — attendance, shifts, leave, pay, benefits, documents, requests and expenses.

My dayAttendanceShiftsLeavePayslipsBenefitsLearningDocumentsRequestsExpenses
Staff Portal
05 / THE LIFECYCLE

From land to handover.

Eight stages. Select one to see what Real Estate HQ manages inside it.

01 —
ACQUIRE
Land acquisition
Due diligence
Title verification
Land bank
Ownership records
Acquisition costs
06 / LAND & PROPERTY

Your land is not a spreadsheet.

Land bank, estates, masterplans, phases, blocks, plots and units — each with status, pricing and ownership. Hover a plot to inspect it.

EXPLORE LAND & PROPERTY →
AVAILABLERESERVEDSOLDALLOCATEDUNDER DEVELOPMENT
PLOTLP-1A
ESTATELekki Pearl
PHASEPhase 1
SIZE300 sqm
PRICE₦25,500,000
STATUSAVAILABLE
ILLUSTRATIVE DATA
Consultant with a couple
LEKKI / SHOW HOME
07 / SALES

From first interest to allocation.

LEAD
QUALIFICATION
INTEREST
INSPECTION
NEGOTIATION
RESERVATION
ALLOCATION
PAYMENT
CUSTOMER

Pipeline, lead profiles, property matching, inspection scheduling, activity, conversion and commission tracking — in the Sales & CRM portal.

Family at home
CUSTOMER / HANDOVER
08 / THE CUSTOMER

They are not buying a plot.
They are buying a future.

PROPERTY
PAYMENT SCHEDULE
VERIFICATION
RECEIPTS
DOCUMENTS
ALLOCATION
CONSTRUCTION PROGRESS
HANDOVER
ESTATE LIFE
09 / FINANCE

Every sale becomes financial data.

SALE
INVOICE
PAYMENT
VERIFICATION
RECEIPT
RECEIVABLE
COLLECTION
CASH FLOW
REVENUE
REPORTING
AUDIT
FINANCE HQCollections, receivables, payables and cash position.
PayrollContractorsPayablesRefundsTaxComplianceProfitabilityRiskFraud signalsApprovalsAudit trailReports
10 / DEVELOPMENT

Every project. One operating view.

Projects, phases, plots, units, budgets, contractors, materials, milestones, schedules and progress — so development teams know what is happening across every project.

CONSTRUCTIONMilestones, inspections and site progress.
Architects reviewing a masterplan
PLANNING / MASTERPLAN
Construction site
PHASE 02 / STRUCTURE
Engineer on an active estate
PHASE 03 / CONSTRUCTION
11 / THE BUILD

What is sold
must be delivered.

— PROJECTS— PHASES— MILESTONES— CONTRACTORS— MATERIALS— BUDGETS— INSPECTIONS— PROGRESS— ISSUES— APPROVALS— PAYMENTS
12 / INFRASTRUCTURE

An estate is more than buildings.

Road and drainage works
SITE 04 / INFRASTRUCTURE
RoadsDrainagePowerWaterSecurityLandscapingWasteStreet lighting
INFRASTRUCTURE
PROJECTS
FINANCE
CONTRACTORS
CUSTOMERS
MANAGEMENT
13 / DOCUMENTS

Every property creates a paper trail.

Allocation letter · LP-2CSIGNED
Survey plan · Parcel 12VERIFIED
Deed of assignment · LP-4AAWAITING SIGNATURE
Receipt · RCT-0418ISSUED
Contractor agreement · Phase 2APPROVED
C of O · Abuja HillsSTORED
ILLUSTRATIVE DATA
UPLOAD
GENERATE
APPROVE
SIGN
STORE
AUDIT
Executives reviewing an estate model
LAGOS / BOARDROOM
14 / EXECUTIVE

See the business before the meeting.

Leadership should not need ten different systems to understand the company. Real Estate HQ brings the business into one command view.

REVENUE
↑ 12%
COLLECTIONS
84%
ACTIVE PROJECTS
9
OPEN APPROVALS
17

ILLUSTRATIVE / DEMO DATA

15 / CONNECTION

One customer.
Every department.

Everyone works from the same underlying business data.

01
SALESsees the customer.
02
FINANCEsees the payment.
03
OPERATIONSsees the property.
04
CONSTRUCTIONsees the project.
05
DOCUMENTShold the transaction records.
06
EXECUTIVEsees the business impact.
07
CUSTOMERsees their property, payments and progress.
16 / ONE TRANSACTION

One customer. One journey.
One system.

A prospect walks into a sales office.
01

A prospect walks into a sales office.

Sales captures the lead and assigns a consultant.

The prospect selects a property.
02

The prospect selects a property.

Inventory shows which plots are actually available.

Sales schedules an inspection.
03

Sales schedules an inspection.

The visit and its outcome sit on the lead record.

The customer reserves the property.
04

The customer reserves the property.

The plot is held and a payment plan is created.

Finance verifies the payment.
05

Finance verifies the payment.

The transfer is matched and a receipt is issued.

The allocation is generated.
06

The allocation is generated.

The allocation letter appears in the customer portal.

Construction progresses.
07

Construction progresses.

Milestones are certified on site.

Infrastructure milestones are completed.
08

Infrastructure milestones are completed.

Roads, drainage and power tracked per phase.

The customer receives their documents.
09

The customer receives their documents.

Deed and handover documents, signed and stored.

Leadership sees the entire transaction.
10

Leadership sees the entire transaction.

Revenue, collection and delivery roll up to the executive view.

EXAMPLE SCENARIO

17 / WHO IT IS FOR

Built for real estate companies.

Property developers

Land, projects, sales and collections for developers building and selling homes.

Estate developers

Masterplans, plots, infrastructure and allocations across serviced estates.

Real estate operators

Facilities, maintenance, residents and services after handover.

Property companies

Customers, payments, documents and staff in one record.

Multi-estate developers

Compare estates, cities and phases from one command view.

Development groups

Consolidated finance, risk and approvals across subsidiaries.

Property management organizations

Requests, service levels and estate performance.

Real estate enterprises

Executive, finance, HR and operations at enterprise scale.

18 / WHY THE PLATFORM

Stop running the business in pieces.

WITHOUT REAL ESTATE HQ
  • Spreadsheets
  • Disconnected tools
  • Manual approvals
  • Scattered documents
  • Payment uncertainty
  • Poor visibility
  • Department silos
  • Duplicate data
  • Manual reporting
WITH REAL ESTATE HQ
  • One operating system
  • Connected departments
  • Centralized records
  • Shared visibility
  • Structured workflows
  • Integrated finance
  • Property intelligence
  • Executive command
  • Auditability
19 / THE ARCHITECTURE

One operating layer.
Four levels of the business.

L1 · DATA
LandPropertiesCustomersTransactionsProjectsDocuments
L2 · WORKFLOWS
SalesFinanceConstructionOperationsApprovals
L3 · INTELLIGENCE
ReportsAnalyticsPerformanceRiskExecutive visibility
L4 · PEOPLE
ExecutivesSalesFinanceOperationsConstructionCustomers
20 / CAPABILITIES

The breadth of the platform.

LAND & PROPERTY
Land bankEstatesMasterplansPlotsUnitsInventoryAllocationsProperty status
SALES & CRM
LeadsCRMInspectionsPipelineReservationsAllocationsCommissions
CUSTOMER
ProfilesPaymentsInstallmentsReceiptsDocumentsRequestsUpdates
FINANCE
RevenueReceivablesCollectionsPayablesPayrollTaxComplianceProfitabilityRiskFraudAudit
PROJECTS
ProjectsPhasesBudgetsMilestonesContractorsMaterialsSchedules
CONSTRUCTION
SitesInspectionsProgressIssuesWork packagesDelivery
INFRASTRUCTURE
RoadsDrainagePowerWaterSecurityLandscapingMilestones
DOCUMENTS
ContractsAllocation lettersSurvey plansDeedsReceiptsCertificatesAudit
INTELLIGENCE
DashboardsReportsAnalyticsPerformanceRiskExecutive command
21 / BUILT IN AFRICA

Built for how African real estate works.

Installment-led sales, naira transactions, bank-transfer verification, allocation letters, survey plans, PAYE and pension, multi-city estates from Lagos to Abuja and Port Harcourt. Real Estate HQ is designed around the way developers here actually operate.

Aerial view of an estate layout
ABUJA / LAND BANK
Estate at night
22 / ONE VIEW

One business.
One operating system.