REAL ESTATE HQ / PLATFORM
The operating layer Real Estate HQ holds the records every department depends on — land, property, customers, transactions, projects and documents — and runs the workflows that move them.
01 / OVERVIEW
One system, not ten. Most developers run sales in one tool, finance in another, construction in spreadsheets and documents in folders. Each department keeps its own version of the truth. Real Estate HQ replaces those copies with one shared record that sales, finance, operations, construction, HR and leadership all work from.
LAND PROPERTY SALES CUSTOMERS FINANCE PROJECTS CONSTRUCTION DOCUMENTS HR EXECUTIVE REAL ESTATE HQ ONE SOURCE OF TRUTH 02 / DATA MODEL
The records everything hangs on. Every workflow reads and writes the same core entities.
Land
Parcels, titles, surveys
Property
Estates, phases, plots, units
Customer
Profile, plan, history
Transaction
Payments, receipts, refunds
Project
Phases, contractors, milestones
Document
Letters, deeds, contracts
03 / ARCHITECTURE
Four levels of the business. L1 · DATA
Land Properties Customers Transactions Projects Documents
L2 · WORKFLOWS
Sales Finance Construction Operations Approvals
L3 · INTELLIGENCE
Reports Analytics Performance Risk Executive visibility
L4 · PEOPLE
Executives Sales Finance Operations Construction Customers
04 / IN THE SOFTWARE
What it looks like. EXECUTIVE · ENTERPRISE COMMAND CENTER INTELLIGENCE
Executive visibility Signals Decisions Risk Approvals
Operational signals from every department roll up into one command view.
EXPLORE EXECUTIVE · APPROVAL CENTER GOVERNANCE
Approvals & audit Approval chains Audit trail Role access
Material actions — payouts, refunds, allocations — route for approval and leave an audit record of who did what and when.
EXPLORE 05 / INTEGRATION
Departments, connected.
01 SALES sees the customer.
02 FINANCE sees the payment.
03 OPERATIONS sees the property.
04 CONSTRUCTION sees the project.
05 DOCUMENTS hold the transaction records.
06 EXECUTIVE sees the business impact.
07 CUSTOMER sees their property, payments and progress.
06 / CAPABILITIES
Everything the platform covers. LAND & PROPERTY
Land bank Estates Masterplans Plots Units Inventory Allocations Property status
SALES & CRM
Leads CRM Inspections Pipeline Reservations Allocations Commissions
CUSTOMER
Profiles Payments Installments Receipts Documents Requests Updates
FINANCE
Revenue Receivables Collections Payables Payroll Tax Compliance Profitability Risk Fraud Audit
PROJECTS
Projects Phases Budgets Milestones Contractors Materials Schedules
CONSTRUCTION
Sites Inspections Progress Issues Work packages Delivery
INFRASTRUCTURE
Roads Drainage Power Water Security Landscaping Milestones
DOCUMENTS
Contracts Allocation letters Survey plans Deeds Receipts Certificates Audit
INTELLIGENCE
Dashboards Reports Analytics Performance Risk Executive command
NEXT STEP
Run the business behind the property. Interested in deploying Real Estate HQ across your organization? Talk to Reedox, or open the console and explore.
